Steve Jobs is worldwide famous businessman, who is more than just a manager. He is great visionary and he always thinks of future even before we all do. Although he made some mistakes during his business career, he is an amazing strategist and creator. If he didn't try to prototype something, he wouldn't be able to see the success or deficiency of his products. Anyhow he was able to create and kept the Apple empire up for decades. He started to do computer business in the time he was very young but he had visions and strategies for the future. He is unpredictable and aggressive player who lives for his ideas. He is innovative and fearless CEO of his lifetime kid Apple that was forged by him from the top to the bottom. He takes an example by the saying someone has told him long time ago: "Manage the top line, which is your strategy and your people and your products and the bottom line will follow." Another example of his business rules he takes from the Beatles who were able to produce breathtaking music even not all the members were as good as their final music was. He is saying that "Total is greater than some of the parts and great things in business are never done by one person, they are done by a team." That is the strategy for Apple that has special place in the world technique market for years. Steve Jobs doesn't try to compete with Microsoft anymore; he creates his own marvelous devices such as iPod and his new iPhone that mean revolution in the computer industry. He is going his own way just like he always did and this way made him the most successful manager in the nowadays world.
Edited by Katarina Rastocna
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